Our Story

Discover the Heart of What The Fluff Laundry Services

Since 2016, What The Fluff has been delivering affordable and reliable laundry services to Cape Town. Our commitment to quality ensures meticulous care for every garment, earning us a loyal and diverse clientele.

Stack of neatly rolled white towels in a woven basket, perfect for spa or bathroom settings.

Our Methodology

A Commitment to Quality and Care

At What The Fluff, we prioritize meticulous attention to detail and a customer-centered approach. Our team is dedicated to ensuring that every garment is treated with the utmost care and respect.

Bright and contemporary laundromat with rows of washing machines.

Our Journey

The Origin of What The Fluff

Founded in 2016, What The Fluff has grown from a small laundromat to a trusted name in the V&A Waterfront and Harbour Arch areas. Our dedication to quality and community support has set us apart in the laundry industry.

As a proudly woman-owned business, we are committed to fostering a welcoming environment while ensuring every customer receives exceptional service tailored to their laundry needs.

Close-up of hands loading white towels into a large industrial washing machine at a laundromat.

Core Values

Quality, Community, and Integrity are the guiding principles of What The Fluff, ensuring we provide exceptional service and support to our customers and the surrounding community.

A housekeeper in uniform ironing clothes on a board indoors, focusing on housework.

Our Mission

To offer affordable, reliable, and high-quality laundry services while fostering a welcoming environment that supports our community and empowers our team.

I believe that quality and connection drive our business. We are not just here to clean clothes, but to build relationships and support our community.

— Tasha Williams, Founder

Ready to Refresh?

Get Your Laundry Done Right with Us Today!

Join countless satisfied customers who trust What The Fluff for all their laundry needs.

Get Started

Call: 0765281303